How Much Does it Cost to Create an App in 2023?

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Mockup of an app named Apphome. The image shows icons of food with the cost of each.
Apps, although they may seem small and simple, almost like toys in the palm of our hand, actually represent complex projects that combine engineering, computer science, and art.

Their primary goal is to ensure intuitiveness and ease of use, and they often involve teams of considerable size.

In this article, we will address one of the most common questions we are asked by our clients: the overall cost of designing, developing, and maintaining an app.

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In this article we answer one of the questions we are asked most by our clients, namely, “How much does it cost to create an app?“.


This is because in the constantly evolving digital landscape, developing an app has become a critical step for many companies wishing to remain competitive and meet the increasingly sophisticated needs of consumers.


Apps are no longer just an optional extra, but a strategic channel to reach audiences and provide added value, as in the omnichannel strategies implemented by many companies, especially in the retail sector.

Factors influencing Costs

Whether you are an entrepreneur, a startup looking to enter the app market, or an established company looking to expand your presence in the digital landscape, understanding the factors that influence costs is crucial to accurate financial planning.


We have discussed in other articles the cost differences between iOS and Android development and between Native, Hybrid, or Web App development, but now we will look specifically at the parameters used to assess the time and cost of developing an app.


Understanding these factors and considering them carefully when planning your app development project will allow you to make informed decisions, optimize costs, and deliver an exceptional user experience.


Remember that careful planning and collaboration with experienced professionals can make all the difference in the success of your app development project.

App Complexity

App complexity is a major determinant of cost. It comes down to the level of technical challenge and functionality required.

An app with a simple feature set, such as a daily step tracking app, will cost less than a highly complex app such as an e-learning platform with gamification element integration.

Complexity affects the number of development hours and the involvement of skilled professionals.

Supported Platforms

The choice of platforms on which the app will be available will affect costs.

Developing for a single platform, such as iOS or Android, may be cheaper than cross-platform development that requires compatibility with both.

However, considering that users use different devices, investing in development for both major platforms can increase the reach of the app and reach a wider audience.

User Interface Design

The visual appearance and usability of the app play a key role in user experience and brand perception. A high-quality design can increase initial costs, but its relevance is crucial.

A well-designed and intuitive interface can increase user adoption of the app and positively influence user retention.

Dedicated Backend Development

The “behind-the-scenes” part of the app, which includes the server infrastructure, database, and business logic, will require significant investment.

Scalability is a key consideration at this stage: make sure that the architecture can handle increased user load smoothly.

In addition, security and privacy aspects must be carefully implemented to ensure that user data is protected.

Localization and Internationalization

If your target audience includes users from different regions or countries, you will need to consider localization costs.

This process involves the accurate translation of content and adaptation to the cultural preferences of each market.

The investment in localization is especially important if you aim to build a global presence and offer a personalized experience to users of different languages.

Security and Compliance

In an environment where data security is crucial, investing in advanced security measures is essential.

This includes encryption of sensitive data, intrusion protection and other cybersecurity practices.

In addition, making sure you comply with industry regulations and privacy laws is critical to protecting your users’ data and your brand reputation.

Testing and Optimization

The testing and optimization phase is vital to ensure that your app works properly on a wide range of devices and situations.

Investing time and resources in thorough testing reduces the risk of bugs and glitches post-launch, improving the user experience.

This phase may take time, but it is worth it to provide a stable and reliable app.

Examples of App Development Costs

To put costs in perspective, let’s consider some examples:

Simple App

Apps with limited functionality but an intuitive user interface and pleasing design fall into this category. For example, consider a fitness app that tracks steps and calories burned.

With a basic design and available only on one platform, costs could range from €5,000 to €15,000.

This range takes into account the time required for development, interface design, and the initial testing phase.

Medium Difficulty App

Increasing the complexity, let’s consider a restaurant reservation app. This type requires interactions with third-party systems, interactive maps, and cross-platform support.

Because of the more sophisticated integrations and design requirements, costs could range from €20,000 to €50,000.

This range reflects the involvement of developers, designers, and the need for extensive testing to ensure that all features interact properly.

Complex App

Let us now consider a highly complex app, such as an augmented reality (AR) app that allows users to virtually try products before purchase.

This type of app requires much more planning and development, given the complexity of AR functionality.

The investment required could range from €50,000 to €100,000 or more, depending on the scope of AR functionality and design requirements.

This price reflects the effort required to develop a high-level solution that delivers a seamless experience to users and also requires extensive testing and optimization to ensure performance on various devices.

It is important to note that these examples are only indicative estimates, and actual costs may vary based on multiple factors.

However, they reflect the general idea that the complexity and functionality required in the app directly influence development costs.


Before beginning the development process, it is critical to work closely with developers to get an accurate assessment of costs based on the specific needs of your project.

The Importance of Relying on a Specialized Company

In the complex landscape of app development today, the choice of developing an app in-house or relying on a specialized company is an important decision that can have a significant impact on the success of your project.


Here are some key points that underscore the importance of considering outside assistance:

Technical Experience and Diversified Expertise

Companies that specialize in app development boast a team of highly qualified professionals with expertise in several crucial areas.

Developers, UX/UI design experts, and mobile strategy specialists collaborate to create a high-quality end product.

This diversity of expertise is essential to ensure that the app meets the latest industry trends and best practices, providing an exceptional user experience.

Saving Time and Effort

Developing an app requires significant time, effort, and resources.

By opting for a specialized company, you can get rid of the development-related operational workload and focus on other crucial aspects of your business.

You can focus on strategic planning, marketing and creating a solid foundation for launching the app.

Structured Process and Quality Assurance

Specialized companies usually follow a structured development process that includes several stages, from initial planning to interface design, from actual development to extensive testing.

This methodical approach minimizes errors, ensures product consistency, and ensures that the app meets user expectations.

Professionalism in the execution of each step of the process increases the app’s chances of success.

Updates and Continuous Support

The life cycle of an app does not end with its initial launch. Updates and improvements are often needed to address new challenges, introduce new features, or respond to user feedback.

Specialized companies offer ongoing support and can manage the implementation of these changes in a timely manner, ensuring that the app remains on the cutting edge and responds to changing user needs.

Focus on Innovation and Strategy

By relying on app development experts, you can free up internal resources to focus on innovation and business strategy.

Working with a specialized partner allows you to optimize resource allocation, maximize operational efficiency, and focus on making the app a growth engine for your business.

The decision to partner with a specialized company not only reduces the risk of costly mistakes, but also creates an environment conducive to developing a successful app.


This partnership provides direct access to expertise, experience, and resources that can make the difference between an average app and an outstanding app that can set you apart in the competitive mobile app market.


Developing an app in 2023 is an exciting but challenging opportunity for entrepreneurs.


Choosing to rely on a specialized app development company may seem like a larger initial investment, but it is an investment in the efficiency, quality, and long-term success of the app.

By carefully considering costs and influencing factors, you can make informed decisions and build an app that not only meets user expectations but also contributes to achieving your business goals in the digital age we are in.


Investing in a partnership with app development experts is an important step toward creating a successful mobile presence that could prove to be one of the best investments for your business.

If you’d like to learn more about the stages of app development and related challenges, we’ve written an article on that as well.

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